Name Image and Likeness (NIL)

As High School and College Athletics test the limits of Name Image and Likeness (NIL) to funnel products, money opportunities directly to student-athletes, it's clear there are basically no boundaries for the athletes themselves to build a business of their choosing. The result has been a huge push of amateur athletes taking pages out of the influencer playbook to build a following on Twitter, TikTok and Instagram etc. The crux of successful social media content for athletes is leveraging the things, events, locations, etc. you have access to pared with your unique perspective.